WHAT

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The Farm Inc. project highlights to the European agricultural enterprises, with a special focus on Italy, Greece, Latvia, Cyprus, Belgium, the importance of using novel marketing principles such as branding and internationalisation to improve their market position and expand their business internationally.

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WHY

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Small agricultural enterprises and farmers are often in a disadvantageous position to other bigger players in the food chain (such as food manufacturers, wholesalers, retailers). This is why many smaller businesses face a common problem: their efforts to maintain and improve their market position or to upgrade their market share and to expand their business activity internationally go unrewarded.

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HOW

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While it is clear and obvious that one single SME cannot compete with the marketing power of multinational companies, there are new trends, however, in the agricultural sector that potentially provides a great chance for smaller enterprises and farmers: Rural Branding.

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Consequently, Farm Inc. develops training material to upgrade the skills to better brand and market rural products and to internationalise the business, taking full advantage of the chances that the EU Common Market has to offer. In the long term, this will help to increase their bargaining power in the existing production line and to open new possibilities in a continuously changing EU and World economy.

This project has been funded with support from the European Commission. This communication (website) reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.